Performance Media Strategy Manager

Founded by The Allstate Corporation in 2016, Arity is a fully remote data and analytics company focused on improving transportation. We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone. 

At the heart of that mission are the people that work here—the dreamers, doers and difference-makers that call this place home. As part of that team, your work will showcase both your intelligence and your creativity as you tackle real problems and put your talents towards transforming transportation. 

That’s because at Arity, we believe work and life shouldn’t be at odds with one another. After all, we know that your unique qualities give you a unique perspective. We don’t just want you to see yourself here. We want you to be yourself here.

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Job Description

The Performance Media Strategy Manager is responsible for the ad technology platform campaign management, measurement, testing, and optimization.

Key Responsibilities

• Ensures B2C customer acquisition via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns

• Performs split testing and utilizes this data to make decisions

• Summarizes large volumes of data for communication with senior management

• Manages an analyst as part of the paid media team

• Expands media buying efforts into an assigned portfolio of new channels and/or verticals

• Creates and scales paid search campaigns

• Ensures lead generation via one or more of the following channels: native, display, paid social, push notifications, email, and/or SMS campaigns

Education

• 4 year Bachelors Degree (Preferred)

Experience

• 7 or more years of experience (Preferred)

Supervisory Responsibilities

• This job has supervisory duties.

Education & Experience (in lieu)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Skills

Campaign Management, Customer Centricity, Digital Literacy, Inclusive Leadership, Learning Agility, Marketing Strategies, Paid Media, Paid Search Marketing, Results-Oriented, Social Media Advertising

Compensation

Compensation offered for this role is $112,000.00 – 196,750.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation, which includes a drug screen.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.

You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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