Senior Demand Generation Manager

We seek a strategic and results-driven Senior Demand Generation Manager to drive our lead generation efforts for the self-service funnel. In this role, you will develop and execute strategies to grow our self-service revenue using paid channels, product-led growth tactics, and other demand-generation initiatives. Your primary focus will be on achieving our self-service targets for the year by building scalable, efficient, and high-impact campaigns that attract and convert new customers through a product-led growth journey.

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Key Responsibilities:

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• Strategy Development:

+ Own the creation and implementation of new demand-generation strategies that drive qualified new trials starts

+ Optimize the current portfolio of marketing efforts, including paid advertising, product-led growth tactics, and other relevant demand-generation approaches.

• Campaign Management:

+ Plan, execute, and optimize multi-channel campaigns to drive user acquisition, engagement, and conversion to leads.

+ Collaborate with the growth team to leverage product insights and features that enhance the customer journey and increase top-of-funnel conversions.

+ Utilize data-driven approaches to identify and present growth opportunities and refine targeting, messaging, and channel strategies.

• Performance Analysis:

+ Track, analyze, and report on the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.

+ Collaborate with our data team to create and maintain dashboards to monitor key performance indicators (KPIs) and track progress toward self-service targets.

• Cross-Functional Collaboration:

+ Work closely with the marketing, growth, sales, and operations teams to ensure alignment and drive the success of demand generation initiatives.

+ Collaborate with content creators to develop compelling ads and creative assets that support campaign goals and resonate with our ideal customer profile.

+ Partner with the analytics team to enhance lead-scoring models and optimize campaign performance based on actionable insights.

• Budget Management:

+ Allocate and report on the demand generation budget for the self-service funnel, ensuring efficient resource allocation to maximize ROI.

+ Continuously evaluate the effectiveness of spending and make adjustments as necessary to achieve targets.

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Who You Are:

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• Experience:

+ 5+ years of experience in demand generation, growth marketing, or related roles, preferably in a B2B SaaS environment.

+ Proven track record of developing and executing successful demand-generation campaigns that drive measurable results.

+ Strong understanding of paid media, product-led growth, and multi-channel marketing strategies.

+ Demonstrated success in growing a product-led growth funnel as part of a previous role.

• Strategic Mindset:

+ Ability to think strategically and develop long-term plans that align with overall business objectives.

+ Skilled in using data to inform decision-making and drive iterative improvements.

• Project Management:

+ Excellent project management skills with the ability to juggle multiple campaigns and initiatives simultaneously.

+ Experience using marketing automation tools and CRM systems (e.g., HubSpot, Salesforce) to manage and optimize campaigns.

• Collaboration & Communication:

+ Strong cross-functional collaboration skills with the ability to work effectively with various teams across the organization.

+ Excellent communication skills, both written and verbal, with the ability to present complex ideas in a clear and compelling way.

+ Experience partnering with a sales or revenue org to accomplish revenue targets.

• Growth Mindset:

+ A passion for learning and staying ahead of industry trends, with a focus on continuous improvement and innovation.

+ Eagerness to step up to new challenges and contribute to the fast-paced growth of our company.

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What You'll Achieve:

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• By 3 Months:

+ Fully understand our self-service funnel, including key performance indicators, user personas, and existing marketing strategies.

+ Begin executing targeted campaigns aimed at driving immediate growth in the self-service funnel.

• By 6 Months:

+ Lead the optimization of multi-channel campaigns, significantly increasing conversion rates and user acquisition through the self-service funnel.

+ Develop a comprehensive demand generation strategy for the next 12 months, aligned with company growth goals.

+ Present your strategic plan during monthly self-service business review meetings and integrate your proposal into our 2025 growth plans.

• By 12 Months:

+ Establish a scalable demand generation engine that consistently meets or exceeds self-service funnel targets.

+ Implement advanced attribution and tracking mechanisms to improve the accuracy of campaign performance insights.

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Why Join Us?

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• Impact: Your work will have a direct and significant impact on our company's growth trajectory and success.
• Culture: Be part of a dynamic and fast-growing team that values innovation, collaboration, and continuous learning.
• Growth: This is an exciting opportunity to take on a leadership role in shaping the future of our self-service demand generation efforts.

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About Customer.io

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Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,200 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

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We are offering a starting salary of $125,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

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Benefits at Customer.io include:

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• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year

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All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

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Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

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Join us!

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Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

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How to apply

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Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.

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Here's what you can expect from our hiring process:

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1. 30-minute video call with a Recruiter
2. 60-minute video call with the Hiring Manager
3. Take Home Assignment
4. Assignment Review Call with two potential team members
5. Final Interview

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