VP, Marketing
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We’re Spark, a mission-driven company helping independent Medicare brokers build the insurance business of their dreams. The vast majority of beneficiaries select benefits with the help of an independent broker, but technology and support for brokers is woefully antiquated. We provide workflows and services to help brokers achieve transformative growth.
Job Description
Summary
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Spark is seeking a VP of Marketing to develop and execute our overall marketing strategy, driving community-led growth and positioning Spark as the leading tech-enabled Medicare insurance brokerage. We’re looking for a leader who thrives in fast-paced, ambiguous environments, is highly strategic, and can simultaneously build and operationalize marketing playbooks from scratch. This role is both hands-on and strategic, offering the opportunity to significantly impact Spark’s trajectory as we scale.
This role reports directly to the CEO and will join Spark’s leadership team.
What You'll Do
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- Develop and execute Spark’s marketing strategy, emphasizing community-led growth and customer advocacy.
- Build, manage, and mentor a high-performing marketing team
- Drive go-to-market strategies through rigorous experimentation, identifying the most impactful channels and tactics for growth.
- Lead initiatives to deeply engage our Medicare agent and agency partners through targeted events, referral programs, and compelling storytelling.
- Own and refine Spark’s brand positioning, ensuring consistent messaging across all touchpoints.
- Collaborate closely with Sales, Customer Success, and Product teams to ensure marketing initiatives directly contribute to business goals.
What We're Looking For
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- Extensive marketing leadership experience at growth-stage B2B companies, ideally in tech-enabled services, brokerage, or insurtech.
- Demonstrated success building community-driven growth engines, including referral, advocacy, and event strategies.
- Strong strategic thinker with exceptional storytelling and brand-building capabilities.
- Proven track record in channel experimentation, leveraging data-driven insights to guide decision-making.
- Ability to foster strong cross-functional relationships and alignment with Sales, Customer Success, and Product.
- Highly adaptable and resilient with the ability to thrive in fast-paced, ambiguous environments.
- Exceptional leadership, coaching, and team-building skills.
Compensation
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Summary
Spark is seeking a VP of Marketing to develop and execute our overall marketing strategy, driving community-led growth and positioning Spark as the leading tech-enabled Medicare insurance brokerage. We’re looking for a leader who thrives in fast-paced, ambiguous environments, is highly strategic, and can simultaneously build and operationalize marketing playbooks from scratch. This role is both hands-on and strategic, offering the opportunity to significantly impact Spark’s trajectory as we scale.
This role reports directly to the CEO and will join Spark’s leadership team.
What You'll Do
- Develop and execute Spark’s marketing strategy, emphasizing community-led growth and customer advocacy.
- Build, manage, and mentor a high-performing marketing team
- Drive go-to-market strategies through rigorous experimentation, identifying the most impactful channels and tactics for growth.
- Lead initiatives to deeply engage our Medicare agent and agency partners through targeted events, referral programs, and compelling storytelling.
- Own and refine Spark’s brand positioning, ensuring consistent messaging across all touchpoints.
- Collaborate closely with Sales, Customer Success, and Product teams to ensure marketing initiatives directly contribute to business goals.
What We're Looking For
- Extensive marketing leadership experience at growth-stage B2B companies, ideally in tech-enabled services, brokerage, or insurtech.
- Demonstrated success building community-driven growth engines, including referral, advocacy, and event strategies.
- Strong strategic thinker with exceptional storytelling and brand-building capabilities.
- Proven track record in channel experimentation, leveraging data-driven insights to guide decision-making.
- Ability to foster strong cross-functional relationships and alignment with Sales, Customer Success, and Product.
- Highly adaptable and resilient with the ability to thrive in fast-paced, ambiguous environments.
- Exceptional leadership, coaching, and team-building skills.
