Ad Operations Specialist
Headquartered in Cambridge, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Role overview
As a Digital Strategy Specialist, this hire will be responsible for supporting our dealer focused advertising suite across the web and social platforms. They will be working directly with sales, account management, product, and engineering to help drive our display products growth and success. We are looking for someone eager to enter the CarGurus digital advertising space, and to learn a suite of new tools and concepts.
What you'll do
- Support an international sales team to build and deliver granular advertising campaigns
- Collaborate with sales, product, and engineering teams to monitor and improve campaigns
- Monitor campaigns at scale to ensure consistent delivery and drive performance improvements
- Monitor and improve deep linking patterns to drive the success of our product
- Troubleshoot, resolve, and communicate issues that affect delivery of ad campaigns and inconsistencies in reporting, data entry, or API errors
- Prepare weekly reports tracking impressions, clicks, CTR and churn across dealer types and products both on and offsite
- Proactively identify improvements to process, task ownership and products
- Identify projects outside of regular day-to-day to expand knowledge base and positively impact the team and the business.
- Deep familiarity with ad serving platforms and logic
What you'll bring
- Familiar with Microsoft Office and Google Suites
- Strong Interpersonal communication skills
- Ability to tell an accurate story with granular data
- Strong sense pride in your work, and ability to take ownership of the business you are supporting
- Ability to manage multiple projects and deadlines successfully
- A desire to participate in the advertising industry, while learning new concepts and business models
- Familiar with analytics and confident with Math
- Desire to support actively developing products, and contribute to making them better
Role overview
As a Digital Strategy Specialist, this hire will be responsible for supporting our dealer focused advertising suite across the web and social platforms. They will be working directly with sales, account management, product, and engineering to help drive our display products growth and success. We are looking for someone eager to enter the CarGurus digital advertising space, and to learn a suite of new tools and concepts.
What you'll do
- Support an international sales team to build and deliver granular advertising campaigns
- Collaborate with sales, product, and engineering teams to monitor and improve campaigns
- Monitor campaigns at scale to ensure consistent delivery and drive performance improvements
- Monitor and improve deep linking patterns to drive the success of our product
- Troubleshoot, resolve, and communicate issues that affect delivery of ad campaigns and inconsistencies in reporting, data entry, or API errors
- Prepare weekly reports tracking impressions, clicks, CTR and churn across dealer types and products both on and offsite
- Proactively identify improvements to process, task ownership and products
- Identify projects outside of regular day-to-day to expand knowledge base and positively impact the team and the business.
- Deep familiarity with ad serving platforms and logic
What you'll bring
- Familiar with Microsoft Office and Google Suites
- Strong Interpersonal communication skills
- Ability to tell an accurate story with granular data
- Strong sense pride in your work, and ability to take ownership of the business you are supporting
- Ability to manage multiple projects and deadlines successfully
- A desire to participate in the advertising industry, while learning new concepts and business models
- Familiar with analytics and confident with Math
- Desire to support actively developing products, and contribute to making them better
