Ad Sales Operations Specialist
Headquartered in Boston, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Role overview
The Ad Operations Specialist will be responsible for managing the operational execution and success of OEM advertising campaigns across multiple platforms. You will work closely with the sales team (client partner and account manager) during the pre and post sales process to create compelling marketing programs that support client business objectives. You will oversee detailed elements of this function that include cross-checking ad tags for campaign set-up, tracking metrics, identifying issues that may impact performance or delivery, and making adjustments to drive campaign effectiveness.
What you'll do
- Support and manage multiple advertising campaigns (display, social, video, programmatic) with multiple advertisers, simultaneously.
- Master the CarGurus’ creative and technical specs and be able to communicate them to both internal and external audiences.
- Acquire creative assets from clients and verify compliance with CarGurus ad specs.
- Develop and traffic online advertising campaigns to meet contractual obligations and drive revenue.
- Handle status updates to the internal sales team upon campaign launch.
- Provide comprehensive, weekly campaign health reporting and analytics to ensure campaign pacing and performance.
- Recommend campaign delivery and performance optimizations to the sales team during the campaign flight.
- Create custom reporting deliverables per client request.
- Support end of month reporting for billing reconciliation.
- Partner with the sales team to organize and attend client engagement activities.
What you'll bring
- 2+ years of digital advertising experience (automotive media planning and buying experience preferred).
- Excellent communication skills and the ability to communicate cross functionally.
- Traffic and campaign implementation and optimization experience required.
- Excellent analytical skills required. Candidates should be able to review large data sets, identify key trends, and make recommendations based on client goals.
- Strong Microsoft Excel skills (pivots tables and VLOOKUP) and experience across Google Suite (Sheets, Slides, Docs, etc.).
- Knowledge of online advertising industry terms, concepts and business models.
- Ability to simultaneously manage multiple campaigns, internal projects, and client deadlines successfully.
- Experience with CM360, GAM, DV360, and Meta Ads Manager preferred (other various 3rd party creative and ad serving systems are a plus!).
Role overview
The Ad Operations Specialist will be responsible for managing the operational execution and success of OEM advertising campaigns across multiple platforms. You will work closely with the sales team (client partner and account manager) during the pre and post sales process to create compelling marketing programs that support client business objectives. You will oversee detailed elements of this function that include cross-checking ad tags for campaign set-up, tracking metrics, identifying issues that may impact performance or delivery, and making adjustments to drive campaign effectiveness.
What you'll do
- Support and manage multiple advertising campaigns (display, social, video, programmatic) with multiple advertisers, simultaneously.
- Master the CarGurus’ creative and technical specs and be able to communicate them to both internal and external audiences.
- Acquire creative assets from clients and verify compliance with CarGurus ad specs.
- Develop and traffic online advertising campaigns to meet contractual obligations and drive revenue.
- Handle status updates to the internal sales team upon campaign launch.
- Provide comprehensive, weekly campaign health reporting and analytics to ensure campaign pacing and performance.
- Recommend campaign delivery and performance optimizations to the sales team during the campaign flight.
- Create custom reporting deliverables per client request.
- Support end of month reporting for billing reconciliation.
- Partner with the sales team to organize and attend client engagement activities.
What you'll bring
- 2+ years of digital advertising experience (automotive media planning and buying experience preferred).
- Excellent communication skills and the ability to communicate cross functionally.
- Traffic and campaign implementation and optimization experience required.
- Excellent analytical skills required. Candidates should be able to review large data sets, identify key trends, and make recommendations based on client goals.
- Strong Microsoft Excel skills (pivots tables and VLOOKUP) and experience across Google Suite (Sheets, Slides, Docs, etc.).
- Knowledge of online advertising industry terms, concepts and business models.
- Ability to simultaneously manage multiple campaigns, internal projects, and client deadlines successfully.
- Experience with CM360, GAM, DV360, and Meta Ads Manager preferred (other various 3rd party creative and ad serving systems are a plus!).
