Director, Brand Studio
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products.
Job Description
Hi, I’m Jason, CMO at here at Customer.io. I seek a strategic creative leader to join our Marketing Team as a Director for the Brand Studio. This person will be responsible for creative oversight of our marketing communications, including developing brand strategy and communication language across our paid and owned channels, defining the direction and quality of creative execution, and growing and mentoring a distributed team of designers and content creators.
As a senior leader of the marketing team, you will manage our creative team's day-to-day investments and scale the necessary systems and processes to ensure seamless execution of all brand deliverables. You’ll also collaborate closely with members of the product design, sales, customer success, and marketing teams to identify partnership opportunities and align cross-functional efforts to maximize impact.
As the Director of Brand Studio at Customer.io, you will...
Some things you'll do
- Own the creative expression of the Customer.io brand, collaborating with other marketing team members to execute a brand strategy that elevates our presence in the market and resonates with our target customer
- Be both a creative leader for the team and a hands-on executor who can set the bar for execution quality and visual storytelling
- Build, manage, and mentor a team of creative marketers to execute creative across all channels, including web, digital marketing, events, and social media
- Develop and implement new systems and processes to help drive internal alignment on brand priorities and streamline the execution of key creative deliverables
- Collaborate closely with GTM stakeholders, including sales and customer success, ensuring that our brand efforts meet our business goals and objectives
- Identify and lead engagement with external partners, such as agencies, vendors, and freelancers, to augment our execution capacity
- Partner with the Head of Product Design to define and execute a cohesive design strategy and language across the company
About You
- 5-10 years of experience as a digital marketing creative with a strong portfolio demonstrating a track record of high-quality brand execution for B2B companies
- 3+ years in a creative leadership capacity, with experience and passion for managing people directly and nurturing their career growth, not just directing their work
- 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
- 2+ years of leading remote teams across multiple time zones
What we're looking for
- Strong leadership skills and experience managing a team of creative marketers who operate across a diverse set of disciplines
- Proven expertise in leading the development of creative assets for different mediums (i.e., ads, web pages, video, email, and more) that effectively drive business results
- Experience developing creative strategies to power performance marketing practices, such as website optimization, A/B testing, etc.
- Effective collaborator with the proven ability to work successfully with cross-functional teams and build relationships with key stakeholders
- Excellent written and verbal communication skills, with the ability to influence stakeholders and build excitement and trust in a creative vision
- Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously
- Established relationships with proven agencies, vendors, and freelancers who have deep experience supporting the needs of a fast-growing B2B SaaS company
About Customer.io
Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,400 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.
We are offering a starting salary of $205,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
Benefits at Customer.io include:
- Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
- 16 weeks paid parental leave (including adoption and foster care)
- 100% paid insurance premiums for you and your dependents
- 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
- $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
- $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
- $300/month co-working space rental reimbursement
- $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
- $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
- One month sabbatical after five years at Customer.io
- We also have opportunities to meet in person with your peers throughout the year
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Join us!
------------
Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!
How to apply
Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.
At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.
Here's what you can expect from our hiring process:
- 30-minute video call with a Recruiter
- 30-45-minute video call with the Hiring Manager (Jason, CMO)
- Portfolio review with Jason, Khari & Carlos (Sr. Brand Designer, Brand Designer), and Aiden (Head of Product Design)
- 30-45 minute interviews with three important Peers/Cross-Functional Partners
- Aiden - Head of Product Design
- Sterling - VP of Demand Generation
- Lacey - Director of Content Marketing
- 30-minute interview with CEO
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
Hi, I’m Jason, CMO at here at Customer.io. I seek a strategic creative leader to join our Marketing Team as a Director for the Brand Studio. This person will be responsible for creative oversight of our marketing communications, including developing brand strategy and communication language across our paid and owned channels, defining the direction and quality of creative execution, and growing and mentoring a distributed team of designers and content creators.
As a senior leader of the marketing team, you will manage our creative team's day-to-day investments and scale the necessary systems and processes to ensure seamless execution of all brand deliverables. You’ll also collaborate closely with members of the product design, sales, customer success, and marketing teams to identify partnership opportunities and align cross-functional efforts to maximize impact.
As the Director of Brand Studio at Customer.io, you will...
Some things you'll do
- Own the creative expression of the Customer.io brand, collaborating with other marketing team members to execute a brand strategy that elevates our presence in the market and resonates with our target customer
- Be both a creative leader for the team and a hands-on executor who can set the bar for execution quality and visual storytelling
- Build, manage, and mentor a team of creative marketers to execute creative across all channels, including web, digital marketing, events, and social media
- Develop and implement new systems and processes to help drive internal alignment on brand priorities and streamline the execution of key creative deliverables
- Collaborate closely with GTM stakeholders, including sales and customer success, ensuring that our brand efforts meet our business goals and objectives
- Identify and lead engagement with external partners, such as agencies, vendors, and freelancers, to augment our execution capacity
- Partner with the Head of Product Design to define and execute a cohesive design strategy and language across the company
About You
- 5-10 years of experience as a digital marketing creative with a strong portfolio demonstrating a track record of high-quality brand execution for B2B companies
- 3+ years in a creative leadership capacity, with experience and passion for managing people directly and nurturing their career growth, not just directing their work
- 3+ years of experience working in fast-growing start-up environments where a growth mindset, adaptability, and a drive for continuous improvement are valued
- 2+ years of leading remote teams across multiple time zones
What we're looking for
- Strong leadership skills and experience managing a team of creative marketers who operate across a diverse set of disciplines
- Proven expertise in leading the development of creative assets for different mediums (i.e., ads, web pages, video, email, and more) that effectively drive business results
- Experience developing creative strategies to power performance marketing practices, such as website optimization, A/B testing, etc.
- Effective collaborator with the proven ability to work successfully with cross-functional teams and build relationships with key stakeholders
- Excellent written and verbal communication skills, with the ability to influence stakeholders and build excitement and trust in a creative vision
- Strong project management skills, with the ability to manage multiple projects and stakeholders simultaneously
- Established relationships with proven agencies, vendors, and freelancers who have deep experience supporting the needs of a fast-growing B2B SaaS company
About Customer.io
Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,400 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.
We are offering a starting salary of $205,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
Benefits at Customer.io include:
- Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
- 16 weeks paid parental leave (including adoption and foster care)
- 100% paid insurance premiums for you and your dependents
- 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
- $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
- $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
- $300/month co-working space rental reimbursement
- $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
- $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
- One month sabbatical after five years at Customer.io
- We also have opportunities to meet in person with your peers throughout the year
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Join us!
Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!
How to apply
Apply at the link below and tell us why you're interested in the position! We plan to respond to all applicants with a status update about your application.
At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.
Here's what you can expect from our hiring process:
- 30-minute video call with a Recruiter
- 30-45-minute video call with the Hiring Manager (Jason, CMO)
- Portfolio review with Jason, Khari & Carlos (Sr. Brand Designer, Brand Designer), and Aiden (Head of Product Design)
- 30-45 minute interviews with three important Peers/Cross-Functional Partners
- Aiden - Head of Product Design
- Sterling - VP of Demand Generation
- Lacey - Director of Content Marketing
- 30-minute interview with CEO
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
