Director, GTM Enablement
Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences.
Job Description
The Director of Go-To-Market Enablement will be responsible for leading the development and execution of enablement strategies that empower our Sales, Outbound, and Customer Experience teams. This role is crucial to ensuring that our GTM teams have the skills, knowledge, tools, and resources they need to succeed. This role will oversee new hire training and onboarding, continuous enablement against role-based competency models, and enablement related to large-scale changes or initiatives that impact the GTM organizations.
Responsibilities:
- Team and Functional Leadership
+ Manage the GTM enablement team to ensure we are highly responsive to the needs of the organization, increase team velocity and output, and manage workloads and workflows in a structured and scalable manner
+ Set the 2-quarter roadmap and plan for the GTM enablement team
- New Hire Onboarding & Enablement:
+ Design, implement, and refine a comprehensive onboarding program for new hires across Sales, Outbound, and Customer Experience teams.
+ Provide hands-on coaching and feedback to ensure a seamless onboarding experience and accelerate ramp-up times.
- Ongoing Enablement:
+ Develop and maintain ongoing enablement programs for existing team members, with a focus on key role-based competencies for Sales, Outbounders, and Customer Experience teams.
+ Lead the creation of training programs and resources that equip teams with the knowledge and skills needed to effectively sell, service and support our products and services.
+ Lead enablement efforts related to large-scale organizational or strategic changes, ensuring smooth transitions for the GTM teams.
- Content Development & Management:
+ Work closely with subject matter experts (SMEs) across the business to create and curate enablement content, including training materials, product demos, playbooks, and sales scripts.
+ Ensure content is consistently updated and relevant to support both short-term and long-term objectives of the GTM teams.
- Measurement & Continuous Improvement:
+ Define success metrics and KPIs for enablement programs and track the effectiveness of training and development initiatives.
+ Continuously evaluate enablement efforts, gather feedback from stakeholders, and iterate on programs to improve learning outcomes and performance results.
Qualifications:
- 8+ years of experience in an enablement roles supporting GTM functions, preferably in a SaaS or technology environment
- 2+ years in a leadership position, with a history of successful training and enablement sessions
- Expertise in instructional and curriculum design frameworks and best practices
- Proven track record of developing and executing successful onboarding and enablement programs across Sales, Outbound, and Customer Experience teams.
- Expertise in how to measure enablement outcomes and influence business results through enablement activities
- Deep knowledge of Sales, Marketing, CX and/or Solutions strategies, processes, workflows and best practices
- Excellent communication, presentation, and training skills, with the ability to engage and motivate teams at all levels.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver results under tight deadlines.
- Familiarity with GTM tools and technologies, including Salesforce.com, ZenDesk, Gong, Highspot and similar tools
- A collaborative and team-oriented mindset
- High attention to detail and task prioritization skills
- Self-driven and proactive work approach
The base pay range for this position is $180,000-$200,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
The Director of Go-To-Market Enablement will be responsible for leading the development and execution of enablement strategies that empower our Sales, Outbound, and Customer Experience teams. This role is crucial to ensuring that our GTM teams have the skills, knowledge, tools, and resources they need to succeed. This role will oversee new hire training and onboarding, continuous enablement against role-based competency models, and enablement related to large-scale changes or initiatives that impact the GTM organizations.
Responsibilities:
- Team and Functional Leadership
- Manage the GTM enablement team to ensure we are highly responsive to the needs of the organization, increase team velocity and output, and manage workloads and workflows in a structured and scalable manner
- Set the 2-quarter roadmap and plan for the GTM enablement team
- New Hire Onboarding & Enablement:
- Design, implement, and refine a comprehensive onboarding program for new hires across Sales, Outbound, and Customer Experience teams.
- Provide hands-on coaching and feedback to ensure a seamless onboarding experience and accelerate ramp-up times.
- Ongoing Enablement:
- Develop and maintain ongoing enablement programs for existing team members, with a focus on key role-based competencies for Sales, Outbounders, and Customer Experience teams.
- Lead the creation of training programs and resources that equip teams with the knowledge and skills needed to effectively sell, service and support our products and services.
- Lead enablement efforts related to large-scale organizational or strategic changes, ensuring smooth transitions for the GTM teams.
- Content Development & Management:
- Work closely with subject matter experts (SMEs) across the business to create and curate enablement content, including training materials, product demos, playbooks, and sales scripts.
- Ensure content is consistently updated and relevant to support both short-term and long-term objectives of the GTM teams.
- Measurement & Continuous Improvement:
- Define success metrics and KPIs for enablement programs and track the effectiveness of training and development initiatives.
- Continuously evaluate enablement efforts, gather feedback from stakeholders, and iterate on programs to improve learning outcomes and performance results.
Qualifications:
- 8+ years of experience in an enablement roles supporting GTM functions, preferably in a SaaS or technology environment
- 2+ years in a leadership position, with a history of successful training and enablement sessions
- Expertise in instructional and curriculum design frameworks and best practices
- Proven track record of developing and executing successful onboarding and enablement programs across Sales, Outbound, and Customer Experience teams.
- Expertise in how to measure enablement outcomes and influence business results through enablement activities
- Deep knowledge of Sales, Marketing, CX and/or Solutions strategies, processes, workflows and best practices
- Excellent communication, presentation, and training skills, with the ability to engage and motivate teams at all levels.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously and deliver results under tight deadlines.
- Familiarity with GTM tools and technologies, including Salesforce.com, ZenDesk, Gong, Highspot and similar tools
- A collaborative and team-oriented mindset
- High attention to detail and task prioritization skills
- Self-driven and proactive work approach
The base pay range for this position is $180,000-$200,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.