Events & Community Manager
Headquartered in Cambridge, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Do you live and breathe the automotive world? At PistonHeads, the UK’s largest motoring community, we’re searching for a creative and passionate Events and Community Manager to fuel our vibrant community, both online and offline. From our legendary Sunday Services across the UK to our Annual Service at Bicester Heritage, and our yearly pilgrimage to Le Mans, you’ll be at the forefront of creating experiences that bring PistonHeaders together.
We’re a small agile team; passionate about cars, our brand and constantly striving to be the best we can be. We have one million combined social followers across our channels and hundreds of thousands signed up to receive our emails, to drive traffic to our site to help sell cars faster. We are data-driven in our decision making and constantly test and experiment with our marketing channels to grow our audience and increase our classified lead conversion rates.
Role overview
The Events & Community Manager will play a crucial role in nurturing and growing our passionate PH community, curating memorable events that align with our online forums and marketplace. They’ll actively engage with the PistonHeads community, responding to feedback, connecting with members online, and creating seamless event experiences that enhance brand loyalty and drive marketplace growth. As an experienced event organiser, they will be responsible for finding new venues and managing events from start to finish, from briefing designers for marketing collateral to selling merchandise on the day.
What you'll do
- Manage, nurture and grow our event portfolio and event partnerships
- Pitching our events to secure exciting new venues around the UK
- Selling exhibition space and sponsorship
- Engage with our community online, curating discussions and promoting events in our forums
- Manage budgets including billing exhibitors and balancing expenditure
- Event operations including risk assessments and managing procurement for suppliers, contractors and talent
- Travel around the UK and to France for the set up and delivery of our events
- After each event, you’ll gather feedback from attendees and forum discussions to refine and enhance future events
- Develop social media and content strategies to promote events and encourage engagement
- Write compelling articles to promote events and review them afterwards
- Build and nurture relationships with the PistonHeads community at every event, online and offline
- Build, schedule and report on email campaigns
- Grow brand awareness across multiple platforms
What you'll bring
- 3+ years’ experience working in a marketing or business development role
- Proven event organisation and delivery
- Good knowledge of luxury and performance cars
- Experience with copywriting to a very high standard
- Self-driven, creative and analytical
- Ability to travel and work weekends occasionally
- Experience using a social scheduling tool, such as Hootsuite or Buffer
- Experience using analytics tools such as Google Analytics
- Experience using an email marketing platform, such as Marketo, Sailthru or Mailchimp
Do you live and breathe the automotive world? At PistonHeads, the UK’s largest motoring community, we’re searching for a creative and passionate Events and Community Manager to fuel our vibrant community, both online and offline. From our legendary Sunday Services across the UK to our Annual Service at Bicester Heritage, and our yearly pilgrimage to Le Mans, you’ll be at the forefront of creating experiences that bring PistonHeaders together.
We’re a small agile team; passionate about cars, our brand and constantly striving to be the best we can be. We have one million combined social followers across our channels and hundreds of thousands signed up to receive our emails, to drive traffic to our site to help sell cars faster. We are data-driven in our decision making and constantly test and experiment with our marketing channels to grow our audience and increase our classified lead conversion rates.
Role overview
The Events & Community Manager will play a crucial role in nurturing and growing our passionate PH community, curating memorable events that align with our online forums and marketplace. They’ll actively engage with the PistonHeads community, responding to feedback, connecting with members online, and creating seamless event experiences that enhance brand loyalty and drive marketplace growth. As an experienced event organiser, they will be responsible for finding new venues and managing events from start to finish, from briefing designers for marketing collateral to selling merchandise on the day.
What you'll do
- Manage, nurture and grow our event portfolio and event partnerships
- Pitching our events to secure exciting new venues around the UK
- Selling exhibition space and sponsorship
- Engage with our community online, curating discussions and promoting events in our forums
- Manage budgets including billing exhibitors and balancing expenditure
- Event operations including risk assessments and managing procurement for suppliers, contractors and talent
- Travel around the UK and to France for the set up and delivery of our events
- After each event, you’ll gather feedback from attendees and forum discussions to refine and enhance future events
- Develop social media and content strategies to promote events and encourage engagement
- Write compelling articles to promote events and review them afterwards
- Build and nurture relationships with the PistonHeads community at every event, online and offline
- Build, schedule and report on email campaigns
- Grow brand awareness across multiple platforms
What you'll bring
- 3+ years’ experience working in a marketing or business development role
- Proven event organisation and delivery
- Good knowledge of luxury and performance cars
- Experience with copywriting to a very high standard
- Self-driven, creative and analytical
- Ability to travel and work weekends occasionally
- Experience using a social scheduling tool, such as Hootsuite or Buffer
- Experience using analytics tools such as Google Analytics
- Experience using an email marketing platform, such as Marketo, Sailthru or Mailchimp
