Marketing Associate
Headquartered in Cambridge, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Role Overview
Within the Marketing team, the Marketing Associate will support the execution of various B2B marketing activities and campaigns to drive business objectives aimed at strengthening and growing our dealer revenue and product adoption.
What you’ll do
- Collaborate with marketing team members and stakeholders across CarGurus and CarOffer to define objectives, target audiences, messaging, and budgets.
- Build and implement email marketing campaigns, ensuring timelines are met and all campaign elements are effectively deployed.
- Craft and edit engaging email content, including subject lines, body copy, and calls-to-action (CTAs).
- Design and execute automated email workflows to deliver personalized, behavior-triggered messaging.
- Establish reporting systems, analyze campaign performance data, and use insights to inform optimizations.
- Set up A/B tests and refine campaigns to enhance effectiveness.
- Measure performance of existing campaigns and conduct data-driven analysis to identify optimization and improvement opportunities.
- Partner with sales, product, and other teams to align marketing efforts with broader business goals.
What you’ll bring
- 0-2 years of professional experience and a bachelor’s degree in marketing, business, or communications is preferred.
- Strong written and verbal communication skills for creating impactful content and collaborating with stakeholders.
- Proficiency in Google Suite, and familiarity with marketing platforms like Marketo and Salesforce is preferred.
- Self-motivated, organized, and detail-oriented, with strong multitasking skills to drive impact in a fast-paced environment.
- A meticulous approach to ensure accuracy in materials and reporting, leveraging data insights and A/B testing to drive campaign effectiveness.
- A flair for developing engaging content and contributing innovative campaign ideas.
- A growth mindset with the ability to quickly learn and adapt to new company initiatives and technologies.
- A collaborative spirit and strong interpersonal skills to work effectively with cross-functional teams.
Role Overview
Within the Marketing team, the Marketing Associate will support the execution of various B2B marketing activities and campaigns to drive business objectives aimed at strengthening and growing our dealer revenue and product adoption.
What you’ll do
- Collaborate with marketing team members and stakeholders across CarGurus and CarOffer to define objectives, target audiences, messaging, and budgets.
- Build and implement email marketing campaigns, ensuring timelines are met and all campaign elements are effectively deployed.
- Craft and edit engaging email content, including subject lines, body copy, and calls-to-action (CTAs).
- Design and execute automated email workflows to deliver personalized, behavior-triggered messaging.
- Establish reporting systems, analyze campaign performance data, and use insights to inform optimizations.
- Set up A/B tests and refine campaigns to enhance effectiveness.
- Measure performance of existing campaigns and conduct data-driven analysis to identify optimization and improvement opportunities.
- Partner with sales, product, and other teams to align marketing efforts with broader business goals.
What you’ll bring
- 0-2 years of professional experience and a bachelor’s degree in marketing, business, or communications is preferred.
- Strong written and verbal communication skills for creating impactful content and collaborating with stakeholders.
- Proficiency in Google Suite, and familiarity with marketing platforms like Marketo and Salesforce is preferred.
- Self-motivated, organized, and detail-oriented, with strong multitasking skills to drive impact in a fast-paced environment.
- A meticulous approach to ensure accuracy in materials and reporting, leveraging data insights and A/B testing to drive campaign effectiveness.
- A flair for developing engaging content and contributing innovative campaign ideas.
- A growth mindset with the ability to quickly learn and adapt to new company initiatives and technologies.
- A collaborative spirit and strong interpersonal skills to work effectively with cross-functional teams.
