Product Enablement Manager
Movable Ink empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Movable Ink is one of the fastest-growing SaaS companies in the U.S. and has been recognized by Inc. Magazine’s “Best Workplaces” (2022-2019) and Built In NYC’s “Best Places to Work” (2023-2018), as well as Inc. 5000, Crain's Fast 50, and Deloitte's Technology Fast 500. Headquartered in New York City, Movable Ink and its nearly 600 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.
Job Description
The Product Enablement Manager will actively support client retention and sophistication by working directly with Client Experience, Sales and clients on new product adoption for Movable Ink’s AI Da Vinci product. The Product Enablement Manager will oversee the enablement, training and education for all new product features, including but not limited to: Reporting, AI model enhancements, campaign workflow etc. This position will be goaled on feature adoption, client retention and upsell performance, and will report to the Senior Director, Product Enablement & Education.
RESPONSIBILITIES
- SME Of Da Vinci Product features for Client Experience/GTM
+ Conduct enablement/training session on new Da Vinci product release features
+ Highlight benefits to customers/client experience and other product dependencies on new feature adoption
+ Lead product-client experience adoption office hours on a weekly basis
+ Create, manage and maintain internal best practice documentation for new feature and core feature adoption
- Strategize, implement and assist customers in launching Da Vinci campaigns with new product releases
+ Monitor and adoption of all new Da Vinci features
+ Flag when adoption trends are low
+ Implement product adoption mitigation steps when certain features are under-utilized
+ Provide customer feedback to the product on feature releases, requests updates, flag product bugs etc.
- Collaborate with EPD on GTM activities for new releases
+ Liaison with Product Managers on release timelines to understand potential downstream GTM impacts
+ Lead Da Vinci feature early access program and collect feedback to share with Product Managers
- Lead Da Vinci training and onboarding activities for new and existing hires
+ Create content through authoring tools for internal stakeholder training
+ Lead internal training sessions, where appropriate and necessary
+ Support Customer Education team as/when needed on customer-facing training for Da Vinci
QUALIFICATIONS
- 3+ years of experience in: product enablement/product training; client services; product management; client solutions; email service provider (ESP) campaign production/operations
- Experience with martech/SaaS, AI / Movable Ink Da Vinci a plus
- Experience with training, enabling or educating end users on product and platform
- Strong presentation skills and executive presence, with the ability to explain and break down complex concepts to non-technical audiences
- Strong organizational and communication skills
- Ability to manage multiple projects with cross-functional stakeholders
The base pay range for this position is $75,000-$91,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
The Product Enablement Manager will actively support client retention and sophistication by working directly with Client Experience, Sales and clients on new product adoption for Movable Ink’s AI Da Vinci product. The Product Enablement Manager will oversee the enablement, training and education for all new product features, including but not limited to: Reporting, AI model enhancements, campaign workflow etc. This position will be goaled on feature adoption, client retention and upsell performance, and will report to the Senior Director, Product Enablement & Education.
RESPONSIBILITIES
- SME Of Da Vinci Product features for Client Experience/GTM
- Conduct enablement/training session on new Da Vinci product release features
- Highlight benefits to customers/client experience and other product dependencies on new feature adoption
- Lead product-client experience adoption office hours on a weekly basis
- Create, manage and maintain internal best practice documentation for new feature and core feature adoption
- Strategize, implement and assist customers in launching Da Vinci campaigns with new product releases
- Monitor and adoption of all new Da Vinci features
- Flag when adoption trends are low
- Implement product adoption mitigation steps when certain features are under-utilized
- Provide customer feedback to the product on feature releases, requests updates, flag product bugs etc.
- Collaborate with EPD on GTM activities for new releases
- Liaison with Product Managers on release timelines to understand potential downstream GTM impacts
- Lead Da Vinci feature early access program and collect feedback to share with Product Managers
- Lead Da Vinci training and onboarding activities for new and existing hires
- Create content through authoring tools for internal stakeholder training
- Lead internal training sessions, where appropriate and necessary
- Support Customer Education team as/when needed on customer-facing training for Da Vinci
QUALIFICATIONS
- 3+ years of experience in: product enablement/product training; client services; product management; client solutions; email service provider (ESP) campaign production/operations
- Experience with martech/SaaS, AI / Movable Ink Da Vinci a plus
- Experience with training, enabling or educating end users on product and platform
- Strong presentation skills and executive presence, with the ability to explain and break down complex concepts to non-technical audiences
- Strong organizational and communication skills
- Ability to manage multiple projects with cross-functional stakeholders
The base pay range for this position is $75,000-$91,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
