Posted on 
Mar 4, 2025

Senior Mobile Activation Manager

Mid-Senior ICs
Movable Ink
Movable Ink
Movable Ink
Series D
251-1000
Marketing & Marketing Tech

Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences.

Job Description

The Sr. Mobile Activation Manager will be charged with making a quantifiable impact on achieving our overall annual mobile bookings target in addition to helping us achieve our mobile client retention target). This role will be responsible for monitoring our entire mobile book of business and providing regular updates to leadership along with supporting various GTM and EPD functions to ensure we meet our quarterly and annual targets. This role will be a mixture of internal and external-facing, working closely with Sales, CX, Solutions, and Strategy to support clients and prospects, helping them achieve measurable lifts with our mobile offerings. This is an exciting opportunity to influence some of the world's largest brands, across verticals and regions, along with playing a vital role in developing and accelerating our GTM strategy for scaling mobile, primarily for our Studio mobile product, however this role will encompass additional channels as we expand.

The role will be reporting to Sr. Director of AI Activation.

Responsibilities:

  • Supporting quarterly and annual mobile bookings target
  • Helping Sales Identify qualified targets across verticals (clients and prospects); Actively track progress of sales cycles across applicable tools and Support use case ideation and making strategic recommendations for specific accounts
  • Collaborating closely with CX, Strategy, and Solutions on helping bring new mobile business over the finish line
  • Partnering closely with Product, Product Marketing, and Strategy on the creation of additional resources to support bookings
  • Partnering with Marketing and Outbounding on prospecting efforts to support our annual mobile pipeline target.
  • Supporting CX and Sales on upcoming mobile renewals and upsell opportunities as well as quarterly and annual mobile retention target
  • Establishing and tracking mobile Client Health Score
  • Other miscellaneous tasks to support existing client base, particularly focused on Y1 client success
  • Support the roll out and adoption of mobile tactics with Product and Product Enablement

Qualifications:

  • 5+ years experience in a client-facing role at a SaaS company/agency/brand -- Account Management, Client Services, or Digital Marketing type role
  • Understanding of key mobile marketing metrics and strategies that can increase engagement (push, in-app, SMS, WhatsApp, etc.)
  • Is comfortable working in a high-paced and agile environment with an entrepreneurial spirit
  • Can work both autonomously while also a strong collaborator across teams
  • Is comfortable presenting to senior leadership (C--suite), both internally and externally
  • Is highly organized and enjoys both vision selling / presenting in addition to project managing
  • Experience with AI personalization is a plus

The base pay range for this position is $110,000-$125,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

The Sr. Mobile Activation Manager will be charged with making a quantifiable impact on achieving our overall annual mobile bookings target in addition to helping us achieve our mobile client retention target). This role will be responsible for monitoring our entire mobile book of business and providing regular updates to leadership along with supporting various GTM and EPD functions to ensure we meet our quarterly and annual targets. This role will be a mixture of internal and external-facing, working closely with Sales, CX, Solutions, and Strategy to support clients and prospects, helping them achieve measurable lifts with our mobile offerings. This is an exciting opportunity to influence some of the world's largest brands, across verticals and regions, along with playing a vital role in developing and accelerating our GTM strategy for scaling mobile, primarily for our Studio mobile product, however this role will encompass additional channels as we expand.

The role will be reporting to Sr. Director of AI Activation.

Responsibilities:

  • Supporting quarterly and annual mobile bookings target 
  • Helping Sales Identify qualified targets across verticals (clients and prospects); Actively track progress of sales cycles across applicable tools and Support use case ideation and making strategic recommendations for specific accounts
  • Collaborating closely with CX, Strategy, and Solutions on helping bring new mobile business over the finish line 
  • Partnering closely with Product, Product Marketing, and Strategy on the creation of additional resources to support bookings
  • Partnering with Marketing and Outbounding on prospecting efforts to support our annual mobile pipeline target. 
  • Supporting CX and Sales on upcoming mobile renewals and upsell opportunities as well as quarterly and annual mobile retention target 
  • Establishing and tracking mobile Client Health Score
  • Other miscellaneous tasks to support existing client base, particularly focused on Y1 client success
  • Support the roll out and adoption of mobile tactics with Product and Product Enablement

 

Qualifications:

  • 5+ years experience in a client-facing role at a SaaS company/agency/brand -- Account Management, Client Services, or Digital Marketing type role
  • Understanding of key mobile marketing metrics and strategies that can increase engagement (push, in-app, SMS, WhatsApp, etc.)
  • Is comfortable working in a high-paced and agile environment with an entrepreneurial spirit
  • Can work both autonomously while also a strong collaborator across teams
  • Is comfortable presenting to senior leadership (C--suite), both internally and externally 
  • Is highly organized and enjoys both vision selling / presenting in addition to project managing
  • Experience with AI personalization is a plus

 

The base pay range for this position is $110,000-$125,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.

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