Senior Product Manager, Audiences
Customer.io is a versatile marketing automation tool for sending relevant messages based on behavior across web and mobile products.
Job Description
Hi, I’m Brendan, Director of Product at Customer.io.
I’m looking for a Senior Product Manager to join our Audiences team. You'll tackle a challenging opportunity: enabling marketers to explore and derive insights from their customer data without SQL or coding knowledge.
At Customer.io, we enable companies to create highly personalized messaging journeys that impact millions of people every day. Our customers are fellow product-led growth companies who use emails, SMS, in-apps, and mobile push notifications to accelerate their customers’ “Aha!” moment.
Our segmentation engine allows for powerful and flexible queries today. Want to know how many customers took an action three times in the last 14 days? No problem. Want to search all arrays in a JSON object for an exact value match? Easy.
Our marketers struggle, however, and in two ways. First, words like SQL and JSON hold no meaning. Even if our product was capable of creating the segment they want, it’s too hard to figure out how. Second, the value hidden inside their customer data can’t be explored. There are valuable commonalities between their customers, but no way for a marketer to discover them.
Our vision is to evolve our segmentation feature into a data exploration experience that marketers love. We need you to help us achieve it!
This role is perfect if you enjoy getting into the weeds with customers, designers, and engineers as much as you enjoy building alignment with senior leadership. Both are critical for success.
You’ll work within a supportive and disciplined product environment, and at a company with strong financials. Poke around this report for an overview of how we stand out.
Some things you'll do
- Contribute a deep knowledge of customer data segmentation and analytics, ML/AI-driven insights, cross-channel and cross-device identity resolution in a cookie-challenged ecosystem, and the related competitive landscape.
- Create a forward-looking vision, strategy, and roadmap for the Audiences team in collaboration with your Design and Engineering partners
- Ground that vision, strategy, and roadmap in business impact, supported by quantitative and qualitative insights
- Build alignment around that vision, strategy, and roadmap across Engineer, Product, and Design Leadership
- Collaborate with the squad to bring that vision, strategy, and roadmap to life!
What we're looking for
- Working hours that overlap with 9 AM to 11 AM Eastern Daylight Time
- 5+ years of product management experience in a software development setting
- 2+ years on the segmentation/cohorting capabilities of a marketing or product analytics product
- Business acumen - you know how to connect strategies and roadmaps to revenue and cost
- Storytelling expertise - you frame visions, strategies, and roadmaps in clear, memorable ways
- Alignment-building expertise - you listen, understand, and influence at a near-executive level
- Product-led Growth experience - you’ve used marketing automation tools before
- Data proficiency - you can source, analyze, and present quantitative and qualitative data
- Excellent writing skills - you write clearly and concisely, favoring plain language over jargon
- Initiative - you take ownership of problems when next steps aren't clear
- Fluency with concepts like unique identifier, API, and JSON is a plus
About Customer.io
Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,500 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.
We are offering a starting salary of $145,000-$160,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
Zone 1: $174,000-$192,000 USD
Zone 2: $159,500-$176,000 USD
Zone 3: $145,000-$160,000 USD
Benefits at Customer.io include:
- Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
- 16 weeks paid parental leave (including adoption and foster care)
- 100% paid insurance premiums for you and your dependents
- 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
- $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
- $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
- $300/month co-working space rental reimbursement
- $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
- $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
- One month sabbatical after five years at Customer.io
- We also have opportunities to meet in person with your peers throughout the year
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Join us!
------------
Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!
How to apply
Apply at the link below and tell us why you're interested in the position! ****We plan to respond to all applicants with a status update about your application.
At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.
Here's what you can expect from our hiring process:
- 30-minute video call with a Recruiter
- 45-minute video call with the Hiring Manager
- 60-minute video call Product Exercise with one Engineering and one Design team member
- 60-minute video call for product presentation with cross-functional partners
- 45-minute video call with VP, Product
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
Hi, I’m Brendan, Director of Product at Customer.io.
I’m looking for a Senior Product Manager to join our Audiences team. You'll tackle a challenging opportunity: enabling marketers to explore and derive insights from their customer data without SQL or coding knowledge.
At Customer.io, we enable companies to create highly personalized messaging journeys that impact millions of people every day. Our customers are fellow product-led growth companies who use emails, SMS, in-apps, and mobile push notifications to accelerate their customers’ “Aha!” moment.
Our segmentation engine allows for powerful and flexible queries today. Want to know how many customers took an action three times in the last 14 days? No problem. Want to search all arrays in a JSON object for an exact value match? Easy.
Our marketers struggle, however, and in two ways. First, words like SQL and JSON hold no meaning. Even if our product was capable of creating the segment they want, it’s too hard to figure out how. Second, the value hidden inside their customer data can’t be explored. There are valuable commonalities between their customers, but no way for a marketer to discover them.
Our vision is to evolve our segmentation feature into a data exploration experience that marketers love. We need you to help us achieve it!
This role is perfect if you enjoy getting into the weeds with customers, designers, and engineers as much as you enjoy building alignment with senior leadership. Both are critical for success.
You’ll work within a supportive and disciplined product environment, and at a company with strong financials. Poke around this report for an overview of how we stand out.
Some things you'll do
- Contribute a deep knowledge of customer data segmentation and analytics, ML/AI-driven insights, cross-channel and cross-device identity resolution in a cookie-challenged ecosystem, and the related competitive landscape.
- Create a forward-looking vision, strategy, and roadmap for the Audiences team in collaboration with your Design and Engineering partners
- Ground that vision, strategy, and roadmap in business impact, supported by quantitative and qualitative insights
- Build alignment around that vision, strategy, and roadmap across Engineer, Product, and Design Leadership
- Collaborate with the squad to bring that vision, strategy, and roadmap to life!
What we're looking for
- Working hours that overlap with 9 AM to 11 AM Eastern Daylight Time
- 5+ years of product management experience in a software development setting
- 2+ years on the segmentation/cohorting capabilities of a marketing or product analytics product
- Business acumen - you know how to connect strategies and roadmaps to revenue and cost
- Storytelling expertise - you frame visions, strategies, and roadmaps in clear, memorable ways
- Alignment-building expertise - you listen, understand, and influence at a near-executive level
- Product-led Growth experience - you’ve used marketing automation tools before
- Data proficiency - you can source, analyze, and present quantitative and qualitative data
- Excellent writing skills - you write clearly and concisely, favoring plain language over jargon
- Initiative - you take ownership of problems when next steps aren't clear
- Fluency with concepts like unique identifier, API, and JSON is a plus
About Customer.io
Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,500 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.
We are offering a starting salary of $145,000-$160,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.
Zone 1: $174,000-$192,000 USD
Zone 2: $159,500-$176,000 USD
Zone 3: $145,000-$160,000 USD
Benefits at Customer.io include:
- Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
- 16 weeks paid parental leave (including adoption and foster care)
- 100% paid insurance premiums for you and your dependents
- 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
- $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
- $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
- $300/month co-working space rental reimbursement
- $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
- $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
- One month sabbatical after five years at Customer.io
- We also have opportunities to meet in person with your peers throughout the year
All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.
Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.
Join us!
Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!
How to apply
Apply at the link below and tell us why you're interested in the position! ****We plan to respond to all applicants with a status update about your application.
At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.
Here's what you can expect from our hiring process:
30-minute video call with a Recruiter
45-minute video call with the Hiring Manager
60-minute video call Product Exercise with one Engineering and one Design team member
60-minute video call for product presentation with cross-functional partners
- 45-minute video call with VP, Product
Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact jobs@customer.io.
