Posted on 
Dec 11, 2024

Product Marketing Analyst, Boomi AI (Vancouver, hybrid)

Boomi
Boomi
Boomi
Private
1001-5000
Software, Security & Developer Tools

Boomi is the platform for intelligent connectivity and automation. Connect everyone to everything, anywhere.

Job Description

As a Product Marketing Analyst, you will help craft positioning and messaging and support the execution of marketing strategies for Boomi AI and the Boomi Enterprise Platform. This role requires solid knowledge of product marketing, the Enterprise Software landscape, and agentic AI technologies. The ideal candidate brings experience in product or solution marketing, preferably within the iPaaS or AI vendor space.  

  

What you'll do: 

  • Craft compelling, differentiated positioning and messaging by developing deep insights into target buyers and their needs
  • Produce high-quality customer-facing assets, including presentations, datasheets, case studies, videos, and demos, to skillfully communicate the value of our solutions to potential buyers
  • Support the execution of marketing programs and sales enablement
  • Conduct competitive analysis to identify opportunities for growth and differentiation
  • Collaborate with product management to drive launches and act as the voice of the   

buyer to help influence roadmap decisions

  • Present at customer-facing physical events and webinars as a subject matter expert

The Experience you bring:

  • Bachelor's degree in marketing, communications, or other related programs
  • 2+ years of product marketing, solution marketing, or product management experience in the enterprise software/SaaS space with an emphasis on AI
  • Demonstrated ability to understand and market technology products to a technical and business audience
  • Well-developed analytical skills and experience with market research, competitive analysis, and marketing metrics
  • Advanced verbal & written communication skills, able to craft compelling stories and  articulate complex technical details and concepts in a clear, concise manner
  • Ability to work collaboratively across teams, including product management, sales, and customer success

Bonus points if you have:

  • Experience working for an iPaaS or AI vendor

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. The base compensation for this position in Vancouver, B.C. ranges between 72,000 - 100,000 CAD annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. 

As a Product Marketing Analyst, you will help craft positioning and messaging and support the execution of marketing strategies for Boomi AI and the Boomi Enterprise Platform. This role requires solid knowledge of product marketing, the Enterprise Software landscape, and agentic AI technologies. The ideal candidate brings experience in product or solution marketing, preferably within the iPaaS or AI vendor space.

What you'll do: 

  • Craft compelling, differentiated positioning and messaging by developing deep insights into target buyers and their needs
  • Produce high-quality customer-facing assets, including presentations, datasheets, case studies, videos, and demos, to skillfully communicate the value of our solutions to potential buyers
  • Support the execution of marketing programs and sales enablement
  • Conduct competitive analysis to identify opportunities for growth and differentiation
  • Collaborate with product management to drive launches and act as the voice of the
    buyer to help influence roadmap decisions
  • Present at customer-facing physical events and webinars as a subject matter expert

The Experience you bring:

  • Bachelor's degree in marketing, communications, or other related programs
  • 2+ years of product marketing, solution marketing, or product management experience in the enterprise software/SaaS space with an emphasis on AI
  • Demonstrated ability to understand and market technology products to a technical and business audience
  • Well-developed analytical skills and experience with market research, competitive analysis, and marketing metrics
  • Advanced verbal & written communication skills, able to craft compelling stories and  articulate complex technical details and concepts in a clear, concise manner 
  • Ability to work collaboratively across teams, including product management, sales, and customer success

Bonus points if you have: 

  • Experience working for an iPaaS or AI vendor

Aren’t sure if you’re a match? We know that impostor syndrome and the confidence gap can prevent us from meeting spectacular candidates — so don’t hesitate to apply; you could be the perfect fit!

Boomi is committed to fair and equitable compensation practices. The base compensation for this position in Vancouver, B.C. ranges between 72,000 - 100,000 CAD annually + applicable bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location. 

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