Brand Marketing Specialist
Headquartered in Cambridge, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Role overview
The Brand Marketing Specialist will work directly with the Director of Brand Marketing to support the development and implementation of our brand marketing strategy in the US and Canada. This role will be responsible for coordinating brand initiatives, tracking campaign performance, researching industry trends, and analyzing brand media opportunities.
What you'll do
- Assist in the development and execution of brand campaigns in the US and Canada. Manage timelines, provide creative feedback, and facilitate communication across internal and external teams. Partner with the marketing analytics team to analyze campaign performance and identify optimization opportunities.
- Assist in media planning and optimization of campaign assets across brand marketing channels in Canada
- Maintain consistent communication with key business partners to align on marketing initiatives and share out to the broader organization.
- Manage the CarGurus asset library including photos and videos to ensure that materials are easily accessible and utilized across teams.
- Identify and collaborate with influencers and digital partners to expand brand reach and engage with target consumers.
- Monitor industry trends to identify growth opportunities.
- Analyze brand tracker survey results to provide insights on brand health and consumer perception.
- Manage Canada brand marketing budget and vendor procurement.
What you'll bring
- 2-4 years experience in marketing, preferably in consumer brand marketing
- An understanding of brand strategy – including the relationship between brand channels – and its impact on business outcomes.
- A data-driven approach to decision-making, with a focus on balancing brand building with bottom-line results.
- Strong leadership, communication, and relationship management skills.
- High level of organization and accountability, with the ability to effectively manage time and competing priorities.
- Excellent persuasive communication skills: written, verbal, and presentation.
- Demonstrated analytical skills with ability to generate business insights from diverse data sources.
- Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g. Google Analytics, Looker, Excel/Google Sheets or similar tools).
Role overview
The Brand Marketing Specialist will work directly with the Director of Brand Marketing to support the development and implementation of our brand marketing strategy in the US and Canada. This role will be responsible for coordinating brand initiatives, tracking campaign performance, researching industry trends, and analyzing brand media opportunities.
What you'll do
- Assist in the development and execution of brand campaigns in the US and Canada. Manage timelines, provide creative feedback, and facilitate communication across internal and external teams. Partner with the marketing analytics team to analyze campaign performance and identify optimization opportunities.
- Assist in media planning and optimization of campaign assets across brand marketing channels in Canada
- Maintain consistent communication with key business partners to align on marketing initiatives and share out to the broader organization.
- Manage the CarGurus asset library including photos and videos to ensure that materials are easily accessible and utilized across teams.
- Identify and collaborate with influencers and digital partners to expand brand reach and engage with target consumers.
- Monitor industry trends to identify growth opportunities.
- Analyze brand tracker survey results to provide insights on brand health and consumer perception.
- Manage Canada brand marketing budget and vendor procurement.
What you'll bring
- 2-4 years experience in marketing, preferably in consumer brand marketing
- An understanding of brand strategy – including the relationship between brand channels – and its impact on business outcomes.
- A data-driven approach to decision-making, with a focus on balancing brand building with bottom-line results.
- Strong leadership, communication, and relationship management skills.
- High level of organization and accountability, with the ability to effectively manage time and competing priorities.
- Excellent persuasive communication skills: written, verbal, and presentation.
- Demonstrated analytical skills with ability to generate business insights from diverse data sources.
- Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g. Google Analytics, Looker, Excel/Google Sheets or similar tools).
