Marketing Analytics Analyst
Headquartered in Cambridge, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, millions of consumers visit cargurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth. Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination.
Job Description
Role Overview
To support CarGurus Marketing efforts with a data-driven approach, this role will identify and monitor trends, optimize budget allocation, develop monitoring and insights to guide leadership, and test and measure the impact of marketing initiatives across consumer and dealer segments.
What you'll do
- Analyze and evaluate marketing campaigns and channel efficiency, providing insights into drivers of change and areas for improvement and preparing reporting and campaign recommendations.
- Work with Performance and Brand Marketing teams to plan, design, and run channel tests to support the successful launch of marketing initiatives.
- Assess needs and propose quantitative methodologies for addressing problems faced by Marketing teams.
- Own KPI dashboards to provide up to date tracking and status reporting for senior leadership.
- Partner with Brand Marketing Specialist on CG’s internal brand tracker to gather quarterly insights to support strategic decision making.
- Track and analyze business and competitive performance, leveraging data and insights to identify avenues for growth .
- Assist with third party vendor analytics efforts and evaluation of proposed methodologies.
What you'll bring
- BA or BS in Data Science, Mathematics, Statistics, Economics or related field; 0-2 years of professional experience
- Demonstrated ability with SQL and at least one analytics coding language (Python or R preferred).
- Solid understanding of quantitative analytics fundamentals - A/B testing & regression methodologies needed, further Machine Learning experience a plus.
- Experience working with large datasets and data visualization techniques.
- Ability to operate independently and within a team environment; able to collaborate and effectively communicate technical concepts across teams.
- Willingness to learn project management and data reporting tools (Jira & Looker) prior experience with similar tools a plus.
- A strong work ethic, willingness to learn, and intrinsic curiosity.
- Prior experience with marketing research, or analytics a plus.
Role Overview
To support CarGurus Marketing efforts with a data-driven approach, this role will identify and monitor trends, optimize budget allocation, develop monitoring and insights to guide leadership, and test and measure the impact of marketing initiatives across consumer and dealer segments.
What you'll do
- Analyze and evaluate marketing campaigns and channel efficiency, providing insights into drivers of change and areas for improvement and preparing reporting and campaign recommendations.
- Work with Performance and Brand Marketing teams to plan, design, and run channel tests to support the successful launch of marketing initiatives.
- Assess needs and propose quantitative methodologies for addressing problems faced by Marketing teams.
- Own KPI dashboards to provide up to date tracking and status reporting for senior leadership.
- Partner with Brand Marketing Specialist on CG’s internal brand tracker to gather quarterly insights to support strategic decision making.
- Track and analyze business and competitive performance, leveraging data and insights to identify avenues for growth .
- Assist with third party vendor analytics efforts and evaluation of proposed methodologies.
What you'll bring
- BA or BS in Data Science, Mathematics, Statistics, Economics or related field; 0-2 years of professional experience
- Demonstrated ability with SQL and at least one analytics coding language (Python or R preferred).
- Solid understanding of quantitative analytics fundamentals - A/B testing & regression methodologies needed, further Machine Learning experience a plus.
- Experience working with large datasets and data visualization techniques.
- Ability to operate independently and within a team environment; able to collaborate and effectively communicate technical concepts across teams.
- Willingness to learn project management and data reporting tools (Jira & Looker) prior experience with similar tools a plus.
- A strong work ethic, willingness to learn, and intrinsic curiosity.
- Prior experience with marketing research, or analytics a plus.
